On 16 April 2011, Novo Nordisk employees organised a pop concert in aid of World Haemophilia Day. Thanks to their efforts, nearly 57,000 DKK was raised and donated to the Novo Nordisk Haemophilia Foundation to support a patient camp for 80 young people in Goa, India.
Funded by the donation and organised by the Hemophilia Federation India (HFI), the camp brought together for the first time 80 young men - pictured right - from local haemophilia groups (known as chapters), who had been identified as having the leadership skills to mobilise the haemophilia community in India.





The camp provided a platform to share ideas on awareness raising activities, learn more about the practicalities of living with haemophilia (such as e.g. the importance of exercise and physiotherapy), as well as how to manage their local groups more effectively to reach out to more members and raise funds.
With some participants undertaking 72 hour journeys to attend the camp, their commitment to the cause was clear. Explaining why the focus on youth is so important, Mukesh, HFI’s national youth leader, says:
With his tattooed arms and aviator sunglasses, Mukesh may not look like a typical leader. A self-professed rebel, Mukesh explains, “Having lost two brothers to haemophilia, my parents were understandably protective of me when I was growing up, which I think brought out my rebellious nature.” Now 38, Mukesh has spent the last years channelling these qualities into carving out a role as HFI’s youth leader.
Taking over the leadership role from Mukesh won’t be easy, but if there’s one person who can do it, it’s Premroop. In contrast to Mukesh’s extrovert leadership style, Premroop exudes a calm confidence. He is softly spoken, yet when he speaks, people listen. A successful business owner, Premroop started the Bangalore Chapter Youth Group and was instrumental in a lobbying campaign, resulting in free factor being made available in the state.
Posing in the pool for photos, this could be India’s hottest boy band on a photoshoot for their latest album cover. In fact, these four boys are members of the HFI’s Mumbai Chapter.

