Film

NNHF film takes top honours

'The Right to Care' won awards in two categories: ‘Public Relations: Health’, and ‘Public Relations: Fundraising’.
Not only thousands of Novo Nordisk employees have been moved by the recent film about haemophilia, but also the European film festival jury, which has given the film prestigious awards.

‘The Right to Care’ was  produced by FilmSolutions for the Novo Nordisk Haemophilia Foundation. Their outstanding work was awarded with gold at World Media Festival, the major European film festival for communications professionals. About 250 people from the European, US and Japanese film industries attended the two-day festival from the 9th to the 10th of May in Hamburg, Germany.

The World Media Festival focuses on films produced for organisations and corporations.

Two Gold Awards

‘The Right to Care’, an informational film about the difficult situation faced by people with haemophilia in developing countries, was filmed in Venezuela, Brazil and Algeria, where there are large areas with no access to treatment. Long bus rides to the nearest town leave can these patients in such poor condition that they must be carried into the hospital when they arrive.

The film, which was shown to many Novo Nordisk employees in connection with World Haemophilia Day in April, describes how the  Novo Nordisk Haemophilia Foundation is supporting such people through its activities.

The film won the intermedia-globe Gold Award in two categories, ‘Public Relations: Health’, and ‘Public Relations: Fundraising’. It was produced by Keld von Eyben, directed by Orla Fokdal, and photographed by Henrik Ørslev.